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Tag: sales and marketing alignment

How Shibey Helps Marketing, Sales, and Leadership Work From Consistent Numbers

The Meeting Should Move Beyond Whose Spreadsheet Is Right Marketing reports a successful month, sales describes a weaker pipeline, and leadership asks why the numbers disagree. The disagreement may reflect different definitions, dates, or stages of the customer journey rather than careless work. A reporting engagement with Shibey should establish what each total counts and […]