Technical SEO Audits

Technical SEO audits with a clear repair plan

Your traffic changed after a redesign. Important pages are missing from search. Or an automated crawl handed you hundreds of warnings with no clear place to start. A technical SEO audit should tell you which problems are real, which pages they affect, and what to fix first.

Shibey investigates the way your website exposes content to search engines. The review connects Search Console evidence, live URL behavior, templates, internal links, and recent site changes. You receive a prioritized repair plan instead of an unexplained score or a list of every warning a tool can produce.

What the audit examines

The exact checks depend on the website and the questions you need answered. Common areas include:

• Discovery and access: whether important pages have crawlable internal links, return the expected status, and can be accessed by search engines.
• Indexing instructions: robots.txt, page-level robots tags, and response headers that may conflict with your intended page visibility.
• Canonical and URL signals: redirects, canonical tags, duplicate paths, sitemap entries, and links that point to a different version of a page.
• Rendered content: whether the content and links that matter remain available when a page is rendered.
• Shared templates: titles, headings, metadata, and structured data that repeat incorrectly or describe the wrong page.

A warning becomes a finding when it is supported by evidence. For example, a sitemap containing a redirected URL may be a cleanup task; a shared template assigning an unrelated canonical to every service page can affect an entire section. The audit distinguishes those cases and explains why a recommendation matters.

How findings become an implementation plan

The work starts with the pages you care about and the behavior you expected. Shibey groups URLs by template or pattern, checks representative examples, and traces a confirmed issue to its likely source. Recent migrations, releases, and changes in Search Console can help focus the investigation, but a timing match alone does not establish the cause of a traffic change.

Each actionable finding should give your team an affected URL or pattern, observed evidence, the recommended correction, and a way to validate it. Priorities account for how many important pages are affected, how serious the issue is, and what needs to be fixed first. The handoff can include an executive summary and a detailed findings register for developers and content owners.

An audit is a diagnostic engagement. If you need the fixes made as well, agree on implementation and post-change validation in the scope. For a known access problem that is ready for repair, see indexing and crawling improvements. For a markup-specific project, see schema markup implementation.

When a technical SEO audit is useful

An audit is particularly helpful before or after a site migration, after a major template release, when important pages unexpectedly disappear from search, or when several tools disagree about what is wrong. It can also help a team decide whether a backlog of technical warnings deserves engineering time.

The review will not label every page that fails to rank as a technical defect. A page may be accessible and indexable but still need a stronger answer to the customer’s question. In that case, the useful conclusion is that the technical foundation is sound enough to shift attention to content or page strategy.

Questions to settle before work begins

Does an audit guarantee better rankings?

No. It identifies technical conditions, checks their reach, and recommends appropriate changes. Search visibility also depends on the content itself, relevance to the query, and factors outside the website’s technical setup.

What access helps?

The public website is a starting point. Search Console data, site logs where available, CMS or template context, and a record of recent changes can make the diagnosis more precise. Access and credentials can be arranged after the scope is agreed.

Can the review focus on one section?

Yes. A service directory, resource library, or other defined section can be the focus. The audit may still need to inspect shared settings or templates when they generate the behavior seen in that section.

Get a useful answer to a technical SEO question

Share your website, the URLs or search patterns causing concern, any recent redesign or migration, and previous findings if you have them. Shibey can scope an audit around the decisions your team needs to make and the evidence needed to make them.